“It’s clear that product packages are used by companies to market their products to children. “These policies need to be strong and comprehensive so that they effectively protect children from these harmful marketing practices in all the places that kids live, eat and play,” Mulligan said. The study was conducted in Canada, but the problem is global, Mulligan said.Īnd governments will need to step in to regulate companies’ ability to target children directly when marketing products that can harm their health, she added.
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How to avoid the branding and up the nutrition “This is important for readers to understand, because seeing all of this marketing is impacting how children eat, and the poor dietary habits that kids are developing will carry forward throughout their lives and impact their health in the long term,” Mulligan said. “We are likely underestimating just how much marketing children are exposed to on food packages in real time - and packaging is just one of the ways that food companies target children with food marketing,” she said.Ī large body of research shows that children are marketed these products from all sides, whether that be on television or social media, at sports practice or at community centers - even at school, she said. Mulligan noted that the study looked only at products in one point in time. “When it comes to packaged foods, the food industry is doing the opposite: actually promoting less healthy foods to the most vulnerable members of society.”Īnd the problem might be even worse than the study shows. We buckle them into car seats, make sure they wear helmets,” Adam said. “As adults, around the world, we take extra precautions when it comes to our children. Toxic chemicals may be in fast food wrappers and take-out containers, report says Wrappers tested by Mind the Store campaign/Toxic-Free Future for their report "Packaged in Pollution: Are food chains using PFAS in packaging? Mind the Store campaign/Toxic-Free Future Maya Adam, director of health media innovation and a clinical associate professor in the Department of Pediatrics at the Stanford School of Medicine. Promoting to children is an appealing strategy for companies because kids will often grow up to be “brand-loyal adults” and keep coming back, said Dr. “Unfortunately, we also found that these products are, more often than not, very unhealthy and of worse nutritional quality than products that aren’t being promoted to children.” Christine Mulligan, a post-doctoral researcher and research consultant in the Department of Nutritional Sciences at the University of Toronto in Canada. “There are many products in our grocery stores that are very powerfully marketed and heavily targeted to children,” said lead study author Dr. The study looked at nearly 6,000 packaged foods to analyze their number of marketing strategies aimed at children and their nutritional information. Products with marketing that appealed to children were higher in sugars and lower in all other nutrients, according to the study, published Wednesday in the journal PLOS One. Colorful labels and cartoons on packaging might be a good indicator that a snack isn’t the most nutritious, according to a new study.
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